The Intercontinental Championship has a storied history in WWE, with previous champion Gunther holding the title for 666 days and elevating its prestige. In order to maintain the relevance and importance of the title, WWE must carefully craft storylines and booking decisions to ensure that the championship remains a coveted prize in the eyes of both fans and wrestlers.
Current champion Sammy Zayn is a talented performer and they’ve done a decent job so far with booking him, but they can’t have him lose clean and look weak like they did to previous Champions prior to Gunter where champions often lost in non-title matches with 50-50 booking and the belt was always moving around, that has been proven be undermining the credibility of the Intercontinental Championship.
To address this issue, WWE could consider positioning Zayn as a transitional champion and passing the title onto a wrestler like Chad Gable.
Gable, leading a heel stable with the Creed Brothers, could bring a new level of intensity and intrigue to the Intercontinental Championship scene. By establishing Gable as a dominant and calculating champion who rarely loses clean, WWE could create a compelling long-term storyline that keeps fans invested in the title and its holder.
Alternatively, a powerhouse like Bronson Reed could also be a strong choice to carry the Intercontinental Championship and bring a fresh dynamic to the title picture. His imposing presence and in-ring skills could add a new level of excitement and unpredictability to the championship scene.
In conclusion, WWE has the opportunity to elevate the Intercontinental Championship to new heights by carefully selecting the right champion and crafting engaging storylines that showcase the prestige and significance of the title. By making strategic booking decisions and highlighting the talents of deserving superstars, WWE can ensure that the Intercontinental Championship remains a cornerstone of excellence in the world of professional wrestling.